Dolly Parton has launched a new beauty line as the legendary country star continues to expand her massive business empire.
The 78-year-old singer recently debuted Dolly Beauty with the launch of the new brand’s first products, which include four shades of lipstick in rhinestone-encrusted casings featured in her Heaven’s Kiss collection.
“I’ve always said I never leave a rhinestone unturned,” Parton said WWD. “I’ve wanted to be pretty all my life, like most girls, especially country girls who dream of glamour.”
She continued: “I started creating my own little makeup looks at home when I was just a little girl, and I’ve been known to wear makeup — usually too much — for years.”
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The music icon The cosmetics line is expected to be a profitable venture, with industry sources telling WWD that they expect it to gross $20 million in retail sales within the first year of its launch.
The names of the lipsticks will be familiar to fans as Parton told the outlet that she “likes to name my products after songs.” The collection, which Parton says features a “variety of colors,” includes Jolene Red, Birthday Suit, Honey Plum and Rosebud.
Parton has teamed up again with beauty and fragrance licensee Scent Beauty to create Dolly Beauty after collaborating on her hit fragrance line in 2021. The singer was involved in every aspect of creating the Dolly Beauty product, including “formula, pigment, load, ease of application, range and shade names and packaging,” Scent Beauty CEO Steve Mormoris told WWD.
“I have to be involved in everything, sample and try things and say, ‘Oh, this isn’t great, let’s go back and do this or that,’” Parton shared.
“Whether it’s the packaging, where my name is written, I want them to think of me when they use it,” he added.
Parton and Scent Beauty have decided that the marketing strategy for Dolly Beauty’s will be direct-to-consumer via its website rather than its fragrance line, which is available in retail stores.
The line will expand to include products for the complexion, eyes and additional lips with potential plans for more makeup products in the future.
“I’ve always wanted my own wig line,” Parton noted. “But I’ve always loved makeup and when we made the fragrance, makeup seemed like the next step.”
“Over the years, we’ll make different products with makeup, and eventually, we might do hair care or this or that,” he continued.
“Anything that has to do with beauty — new dreams come every day,” Parton added.
Parton has been making her dreams come true from a young age. The singer rose from humble beginnings to build a business empire reportedly worth around $650 million, according to The Economist.
The star was born into a poor family who lived in a one-room cabin in the small town of Pittman Center, Tennessee.
His father was a sharecropper who later owned a small tobacco farm and also did construction work to supplement his income. His mother was a housewife.
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Parton’s family later moved to the eastern Tennessee town of Sevierville, living on a farm near the Smoky Mountains, which would later inspire some of her greatest hits.
After moving to Nashville after graduating high school, Parton launched a music career that now spans five decades and solidified her status as an industry icon.
Over her 50-year career, Parton has sold over 100 million albums. He has had a record 44 top 10 country albums and has had 25 No. 1 hits. 1 on the Billboard country chart. His accolades include 11 Grammy Awards, five Academy of Country Music Awards and three American Music Awards.
She was also nominated for an Academy Award, a Tony Award and an Emmy Award. In 2022, Parton was inducted into the Rock and Roll Hall of Fame.
Much of Parton’s enormous fortune comes from music sales and her catalog of more than 3,000 songs. The singer showed her business acumen at age 20 when she founded her publishing company with her uncle Bill Owens, in which she holds a controlling interest.
Parton owns her entire music catalog, which generates millions in royalties from remakes of her most successful songs, including Whitney Houston’s version of “I Will Always Love You,” and gets paid every time her music is played, performed by other artists and included in films.
Aside from her staggering musical earnings, Parton owes much of her wealth to co-ownership of the Dollywood Company, which includes arguably her most famous business venture, the Dollywood Amusement Park located in Pigeon Forge, Tennessee.
Parton previously told FOX Business how “very proud” she’s from Dollywood.
“That’s one of the other things I’m as proud of as anything I’ve done,” he said. “It’s a park that we founded, you know, over 30 years ago. And it’s just a family place.”
The Dollywood Company also operates Dollywood’s Splash Country water park, Dollywood’s DreamMore Resort, Dollywood Cabins, and Dolly Parton’s Stampede and Pirates Voyage Dinner & Show dinner venues.
Parton also increased her wealth after starring in 22 films, including hits like 1980’s “9 to 5,” 1981’s “The Best Little Whorehouse in Texas” and 1989’s “Steel Magnolias.” She also played numerous roles in TV movies and television programs.
The singer is also a best-selling author. He has written 11 books to date, including his 1994 autobiography, “Dolly: My Life And Other Unfinished Business.” In 2022 she published “Run, Rose, Run”, the mystery novel she co-authored with James Patterson.
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In 2022, the “Jolene” hitmaker launched Doggy Parton, a line of clothing and accessories for dogs.
“It’s finally here! The brand new @DoggyParton pet products are now available! Get something special for your furry friend,” he wrote on X.
That same year, he teamed up with Duncan Hines to launch a limited line of baking kits. In January 2024, Parton entered into a multi-year partnership with Conagra Brands, parent company of Duncan Hines, to create a line of food products that will include frozen, refrigerated, grocery and snack items “inspired by comfort home cooking,” according to a press release.
“I’ve enjoyed co-creating my Duncan Hines line with Conagra and I’m excited that we’re going well beyond the baking aisle with new items throughout the store,” said the “Good Looking Cooking” author.
“We’re trying to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people will really love them!”
In June, Parton partnered with Parton Family Cellars and international winery Accolade Wines for her first wine collection called “Dolly Wines.” The line launched with three varieties, including Chardonnay, Rosé and Prosecco, with a sparkling variety arriving in September.
“We are truly excited to bring Dolly Wines to the world,” said Sandy Mayo, Chief Marketing Officer of Accolade Wines, in a press release.
“Dolly herself was involved in all aspects of each wine and we think they perfectly capture her endearing sense of fun and sparkle,” Mayo added.
“Like the lady herself, we think everyone, everywhere will love it. Go ahead, pour yourself a cup of ambition!”
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While amassing a staggering fortune, Parton has prioritized giving back through charitable endeavors. In an interview with FOX Business, she explains a part of her empire that she’s particularly proud of.
“I have to say I’m proud of all of it,” she said of all her business dealings. “I’m really proud, it’s there certain charity things and certain things like that that I’m proud of. One of the things I’m really, really proud of is the Imagination Library.”
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“When we started about 26 years ago with my dad, you know, we give books to kids from the moment they’re born, they get a book once a month until they start school, and they get the book with their little name on it. So , it will encourage them to read it or it will encourage someone to read it for them and so I think those are their most impressionable years.
Founded in 1995, as Parton explained, the charity allows children to sign up to receive a book a month from birth until their fifth birthday. According to the Imagination Library website, one in 10 children in the United States benefits from the program.
“And I’m proud of it,” Parton said. “And to date we have donated over 200 million books, and that’s it many booksit is global. So, that’s a lot of kids and a lot of books. And it’s a great program that I’m very, very proud of, but I’m proud of everything good that happens.”
Fox News Digital’s Emily Trainham and Larry Fink contributed to this report.