Technology is revolutionizing the way companies interact with their customers and promote products. This advancement has had a huge impact on the way entrepreneurs generate leads today.
To compete effectively in today’s increasingly complex business environment, digital transformation offers numerous benefits. You can take advantage of all this by employing appropriate digital technologies and tools as an independent contractor.
An experienced consultant understands how technology can be used to strengthen their business, so they can demonstrate consultancy expertise where it matters most. In this article we will explore how to maximize technology to generate more leads as an independent consultant.
Leverage strategic partnerships
Building relationships is critical to any sustainable business growth. When technology evolves rapidly and innovation cycles accelerate rapidly, the possibilities for relationship formation also increase, especially within technology-enabled companies that rely on constantly emerging innovations.
Make the most of your professional relationships to forge strong strategic alliances, connect with other advisors and network. Using cutting-edge technology and building stronger ties with IT companies will allow you to sell more work in technology consulting, ultimately helping the industry expand over time.
Technological lead generation strategies
Consultants can use marketing automation to increase lead generation. 8 out of 10 marketers reported an increase consequently in lead generation. So what are the most effective strategies for generating tech leads?
Lead capture forms
If you want to turn potential customers into qualified leads, your content marketing strategy needs to be improved. Lead capture forms can help target leads more precisely.
Send your customers webinars, infographics, reports, or any other material they might find interesting using a lead capture form to let them know exactly what you offer. Integrating lead capture forms on your website and landing pages can bring many benefits, including:
Distractions kept to a minimum
Once your lead capture form is displayed, it provides an effective means to attract the interest of online users and engage them more deeply in online conversations.
Present attractive offers
Who doesn’t like getting something for free? Show users what they can achieve by simply providing their details, through an attractive lead capture form. This way they will feel that providing you with their information will bring them value and will willingly share it.
Simplified activation
When used effectively, targeted lead captures offer a simple and seamless onboarding process for all interested prospects. Take this opportunity to give them the best experience.
Expanding your email list
Leveraging user details collected through lead capture can help you expand your contact base and boost your email marketing campaigns.
Automate email marketing campaigns
Another crucial step of lead generation is adding customers to your email list. Communicating regularly with interested or previous clients will keep them engaged with your services and brand.
Software solutions will automate your email marketing workflow, allowing you to set up drip emails in advance. You can also segment your subscribers into separate target markets for delivering personalized content.
Create content that focuses on user intent
Google has moved from being keyword-centric to being intent-centric, which should be kept in mind when creating blog content on your website or portfolio. Answer any questions users may have to rank you on the first page of search results.
Consider what long-form queries browsers on your site are likely to search for. Using advanced digital tools like ahrefs and SEMrush can provide insights into the most popular search trends and keyword LSIs, or keyword entities that allow your intent-focused content to be rooted even more firmly in the surrounding context user search queries and user pain points.
Involve remarketing
Not all visitors to your website and social media will convert directly into paying customers. Some may require further research, while others need to know that you have the best consultant skills they are looking for. Be prepared to engage your customers at multiple points before closing a deal.
Remarketing can be a great way to generate leads. Remarketing campaigns range from paid ads to social media to emails. Reminding potential buyers of your services or brand can increase the conversion rates of leads you already have.
Take your strategy one step further by offering discounts or bonuses to encourage potential buyers to take action. These exclusive offers and the promotional materials that support them can also be managed using sales funnel software. This dynamic, multidisciplinary approach can create an even more effective sales funnel for your company.
How else can technology help independent advisors?
Businesses can outshine competitors by using the right tools. Professional consultants can automate processes while improving the impact of work with effective productivity tools. Not only will you spend less time doing repetitive tasks, but there will be greater potential to streamline processes as a result of digital transformation.
Then, you can shift your time and resources towards activities that will help you strategically expand your business to stay competitive. Advertising and marketing should take precedence while you make time to network with professionals in your industry.
Determine your target audience
Do a thorough investigation into who would benefit most from your services, how they spend their time, and the most effective means to communicate with them.
Build a professional website
The foundation of your business website lies in professional design, regular updates, and well-written content. In other words, the design and content should reflect the quality of the consultancy services.
Social media marketing can be a great way to market and network. Social media offers huge potential in positioning yourself as a professional, while expanding your network and connecting you with current and potential clients.
Maximizing technology as a consultant
Using new marketing channels and technologies at your disposal can help you generate more leads as a consultant. For example, automated software allows you to schedule and send emails at an optimal time to reach subscribers.
As for independent consultants who provide repeat services for the same clients, becoming familiar with the communications technologies, project management software, and other technology tools integrated into these client organizations can help you organically maintain your external staffing role in their businesses.
More external staffing opportunities mean more secure revenue for your company. This, combined with solid lead generation strategies, can provide your consultancy with the momentum it needs to drive future business growth.
Notes on technology and lead generation for consultants
For independent contractors, lead generation is truly the lifeblood of your business, especially for consultants who provide niche services tailored to their client base.
Leveraging technology to better present your services to target markets and efficiently respond to leads is key to streamlining customer onboarding and support. Consultants should find the technology solutions that work best for customer journeys and regularly reevaluate the performance of these solutions to ensure lead generation and conversion processes remain as effective as possible in the long term.